News and Ideas

Supporting Kelkay sales with our merchandising service

We merchandise our stock to support your sales – the AMES Companies merchandising team will now lend its expertise to Kelkay!

Our 40 strong merchandising team is expanding to cover Kelkay. All our merchandisers can stock, construct and organise Kelkay and Woodshaw products into creative merchandising solutions aimed at maximising retailer sales – a service we’re offering as standard with your order.

The expansion means that starting in season 24, AMES merchandisers are prepped to set up products from the full AMES Companies offering also including Apta, La Hacienda, Easy Fountain, and the brand new AMES Tools range.

The best part? This service is available throughout the year, on every order, at the point of delivery.

Extensive training for AMES Companies merchandisers

In the name of adding value for retailers and shoppers, we aim for best-in-category merchandising support and creative display options for Kelkay products.

The full merchandising team has recently undertaken extensive training covering quality protocols, market research and global market share, offering invaluable insight into the AMES difference.

Hands-on experience ensures that every AMES Companies merchandiser is confident in all aspects of point of sale and product construction – as well as creating displays that optimise the purchasing journey.

The power of cross merchandising

With one team looking after merchandising across the AMES Companies brands, we’re excited to see cross-merchandising opportunities shape future displays.

The AMES merchandising team work organically – building displays based on your needs, space and stock levels – no need for a planogram.

The freedom to get creative with cross-merchandised displays means your AMES Companies stock, point of sale and incentives get the best chance to shine in your space.

Driving sales with new initiatives

New for season 2024, brand new aggregate and paving lines are now available at Kelkay.

Home delivery is also expanded to include all core range decorative aggregates, paving and Woodshaw items, with a view to making it easy for retailers to delight customers and take larger orders directly through the till.

There’s newness to enjoy at the other AMES Companies brands too.

At Easy Fountain, newness looks like 8 brand new water features, so now is the perfect time to place your order and enjoy the AMES Companies merchandising service.

There’s also newness at Apta with 7 new ranges landing now, and the brand new AMES Tools range will launch for season 24.

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